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Dora, an energetic springer spaniel, stars in Dobbies’ latest TV commercials

Gardening trends revealed as Dobbies reports that Hebes are big sellers.

Dobbies, the UK’s leading garden centre retailer, has unveiled that Hebes were the most popular shrub of 2020 at its Cirencester store, with Alpines set to be popular this year.

Hebes are popular evergreen shrubs, mostly native to New Zealand although some are native to Australia and South America. They come in a wide variety of shapes and sizes and are suitable for growing in a range of sites and planting schemes. Hebes are excellent in shrub borders, and used as ground cover or low-growing hedging, and are relatively low-maintenance.

Hebes flower over a long period – all year round in mild regions – with flower colours including pink, blue and white. They can be an important late source of nectar and pollen for bumblebees. Leaf colour varies too, from dark green to pink and variegated. Less hardy hebes can be grown in cool glass or alpine houses.

Dobbies also noted that white was the most popular plant colour last year, while the trend for houseplant foliage is set to continue as customers purchase greenery for their homes.

The news comes as Dobbies unveils its brand-new spring advertising campaign. As people across the country begin to prep their outdoor spaces for the warmer months ahead, Springtime with Dobbies brings to life the positive feeling you get at home and in your outdoor space.

Following Dobbies’ festive campaign, the springtime strategic positioning once more encompasses the theme of Not Your Average Garden Centre. With the popularity of gardening booming in 2020 and reports of 3 million new gardeners across the UK, Dobbies’ new campaign highlights the impact gardening can have on your well-being, no matter the size of your indoor gardening space.

In keeping with the look and feel of the 2020 Christmas advertising campaign, there are two hero TV ads which feature their own unique characters, including an energetic springer spaniel, Dora, revelling in her luscious back garden, and a young woman, Jess, bringing the outdoors in with a beautiful new houseplant.

Bright and bold, both adverts also feature uplifting, original music by Humphrey Sitiama and Jordan Byrd featuring Tabitha Westley on vocals, and music supervision from Wake The Town.

Graeme Jenkins, CEO of Dobbies said, “With our spring advertising campaign, we’ve aimed to capture the way gardening and plants can enhance our mood and well-being – from the shopping experience at our stores, such as Swindon, Cirencester and Hungerford, to getting your gardening products home and using them to enhance whatever space you have.

With the arrival of spring, we wanted to showcase the fun and vibrancy of the changing seasons.” 

dobbies.com

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